Project: First Home Book Launch

Sunday, September 14, 2014

Last September 10, 2014 
 A comprehensive guidebook that teaches first-time 
Filipino homebuilders how to build a house from the ground up 
had its official bookstore launch at Fully Booked Bonifacio High Street, Taguig.  

The book, “Project: First Home – everything you need to know to build your house from scratch” is written by John Aguilar, creator and executive producer of the Philippine’s longest-running real estate and construction TV show Philippine Realty TV.  The foreword is written by renowned Architect Felino “Jun” Palafox, Jr..

“Project: First Home” takes its inspiration from the same-titled series on Philippine Realty TV where Aguilar documented the construction of his first house – from design phase, construction, all the way to the finishing and furnishing.  

Chapters include advice on how to find the perfect lot; tips on how to secure a home loan; finding and hiring the design and construction teams; preparing for the design phase with the architect; going through the construction proper; finishing; and interior design.  Special chapters also discuss the major construction materials that are used including a chapter dedicated to green and disaster adaptive home designs against typhoons and floods.

The book also features industry expert collaborators interviewed by Aguilar that include Arch. Jun Palafox for architecture; Presidential Assistant for Rehabilitation and Recovery Undersecretary Danilo Antonio for property acquisition; Ivy and Cynthia Almario, and Philippine Realty TV host Tessa Prieto-Valdes, for interior design; and Maritess Allen for feng shui, among others.

Architect Felino “Jun” Palafox, Jr. and John Aguilar

They also launched the downloadable digital Ebook version which contains bonus interactive tools, videos culled from the Project: First Home series on Philippine Realty TV, and links to important websites of government agencies, suppliers, and organizations.

Present at the book launch were the expert book collaborators and industry partners that include Architect Jun Palafox, BPI Family Savings Bank’s Vice President and Product Marketing Head Noel Altamirano, and representatives from Cemex Philippines who were given plaques of appreciation for being the book’s content collaborators.

Through this book you will be able to:

  • Find the perfect lot and know the basics of property acquisition and taxation
  • Finance your lot acquisition and construction through a home loan
  • Hire the right people and know the different roles of your design and construction teams
  • Know the different kinds of contractors and contracts (with sample templates)
  • Prepare for the design process
  • Know the permits you need to secure
  • Go through the construction proper and orient yourself with the materials
  • Get tips on post construction, interior design and feng shui
  • Discover green and disaster adaptive home design against typhoons and floods
  • Arm yourself with a reference to recommend professionals, suppliers and organizations.

The book was written in partnership with major sponsors BPI Family Savings Bank and Meralco, with minor sponsors Cemex Philippines, Jackbilt Industries, Phelps Dodge Philippines, Cypress Bomanite, and Megabuild 101.

“Project: First Home” is now available in all Fully Booked and Wilcon Depot branches nationwide. The Ebook is also available for download through the Buqo App. 

 For inquiries and bulk purchases, contact Second Wind Publishing at 
Tel. (02) 621-4635 or email 
Visit  for more information on the book and airing schedules of Philippine Realty TV.

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