The NIVEA Skin Firmness Check Mega Fashion Hall Invasion

Sunday, July 24, 2016

Last June 25, 2016 the worlds no. 1 skin care brand
gave women a fun and creative way to check the firmness of their skin
with the help of Nivea's Skin Firmness Check event at the Mega Fashion Hall.


We must admit that as we grow old we will experience many changes
on our skin especially when it comes with the firmness of skin.
So i really think that today is the best time to start taking care of your skin
to keep it firmer for longer.

Throughout the day, guests were treated to a fun way of checking the firmness
 of their skin through a bungee trampoline, outfitted with high-speed cameras to capture
 how the skin moves as they jump. 

Using a motion-tracking technology, guests were shown a creative visualization of the skin’s movement to illustrate the firmness of the skin – the less movement, the firmer the skin is. 

“Our skin starts losing firmness at age 20, and so NIVEA thought of this creative way to engage younger women and help them realize the need to start achieving and maintaining the skin’s best years. By letting our consumers know about the possible factors and habits that may affect their skin, we are giving them the chance to start achieving their skin’s best years,” says Jamie Sanico, Senior Brand Manager of NIVEA Body.


To further educate women on skin firmness, guests were made to assess their lifestyle through the NIVEA Skin Firmness Habit Check that revealed the habits that influence the skin’s firmness – from lack of sleep, not enough water intake, exposure to UV rays and pollution, smoking and many other factors. Talk about being every woman’s best skin care partner!

PBA courtside reporter Rizza Diaz served as host inviting consumers, media, personalities, and bloggers in attendance to experience the many activities prepared for them by NIVEA. Doctors were stationed to offer tips on protecting and maintaining firm skin while bartenders were serving various skin-firming juices and concoctions. A fitness instructor was also invited to demonstrate how exercise helps in maintaining skin firmness. A ball pool also enabled guests to dive into fun and prizes. Before the high-energy event ended, DJ Callum David spun chill-house music to get the crowd even more pumped.


It was truly a wonderful event that firmed-up NIVEA’s position as the best skin care in achieving skin’s best years. The NIVEA white and firm range, which includes the
NIVEA Extra White Firming Body Serum SPF33 
provides not just fairer but firmer and smoother skin too. 

Extra White Firming Body Serum SPF33, with its light and non-sticky formula, contains 95% pure Vitamin C to provide radiant and fairer skin tone and firming ingredient Q10 that helps firm skin and restore its elasticity. The amazing result? Noticeably more radiant, whiter, smoother and firmer skin in just 14 days.


As the world’s no. 1 skin care brand, NIVEA has been serving everyone effective and pioneering skincare concepts and solutions for more than a hundred years now. A subsidiary of Beiersdorf AG, in 2013, it was again voted as the Most Trusted Skin Care Brand by consumers in 12 European countries.

For more information
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