All Play All Fun Everyday at SM

Wednesday, April 18, 2018


"EVERYDAY IS PLAYDAY" is finally back with a bang!!

As SM City North Edsa along with 17 other malls , celebrate all play, all fun, all day for kids and the whole family. During the next months, more than twenty global brands will be launching their latest toy collections in SM City North Edsa. Likewise, more than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming and Shopkins, will tour all the 18 malls in series of exciting shows and meet & greet sessions. 


This year's campaign is set to be much bigger and stronger with our growing partnership with Sony Playstation, that will bring fun and exciting technology in our days of play,
Fujifilm Instax, which will capture the best and fun memories from kids to kids at heart.


Pay Maya and Globe G-cash
will also offer 30% rebate on their loyal customers
who wants to avail their favorite toys through mobile payment.
*maximum of P500.00 rebate*


SM Supermalls brings cashless payments to all its mall events starting this April through two of the biggest digital wallet service providers in the country -PayMaya Philippines of the PLDT Group and GCash of Globe Telecom.

The scan-to-pay technology takes shopping experiences to a whole new level as SM begins to promote this service in 68 SM malls nationwide.

"As we launch scan-to-pay services with GCash and PayMaya, SM continues to make its mark as a trailblazer in the industry." said Jonjon San Agustin, Senior Vice President for Marketing of SM Supermalls. "This is just one of the many exciting things to watch out this year as SM delights customers with meaningful innovations and bigger family fun events."

"PayMaya is thrilled as we elevate the fun and excitement at SM's "Everyday is Playday" by providing quick, easy and hassle-free cashless payments through PayMaya QR." said Raymund Villanueva, Vice President and Head of Consumer Business of PayMaya Philippines.


"Enabling today's lifestyle with cashless payments will allow more Filipinos to enjoy value- adding experiences through their smartphones. 'Everyday is Play Day is an amazing Opportunity for us to partner with SM as GCash powers this event with scan-to- -pay technology" added Anthony Thomas, CEO of Mynt, the operator of GCash. 

will lead the way this year.

The launch of the top rating Nickelodeon show about a twin genies in training who grants wishes to their human friend Leah, the new Shimmer and Shine toy collection will be held at SM City North Edsa The Block Atrium on May 5-6.

Resulta ng larawan para sa Shimmer and Shine
Photo source:

90's kid will enjoy the huge comeback of Beyblade on August 31-September 2 at SM City North Edsa Annex Activity Area. It is known in Japan as Explosive Shoot Beyblade, a Japanese manga series written & illustrated by Takao Aoki to promote sales of this spinning tops called "Beyblades" After the success of Beyblade Championship Tournament in SM City North Edsa the Annex early this year, wherein the winner will be sent to Japan this April to compete in the Asian Championship. This upcoming second leg's winner will be sent to compete in the World Beyblade Competition in Paris, France.

Resulta ng larawan para sa Beyblade
Photo source:

The whole family will definitely love the Hasbro Gaming which will have activations at SM City Fairview, SM City Novaliches, SM City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Paranaque from April to October of this year. Hasbro engages families and friends through toys and games. In this upcoming leg, we are set to create our very first life-sized versions of gaming toys including Monopoly, Jenga, Pie Face, Connect and Twister.

Kids who love combining entertainment and education will surely get excited for Nutty Scientists which will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants on the hands-on activities they offer that will be led by professionals.



Also this year, with the help of SM Cares, Everyday is Playday will be bringing our DSWD partner charities and organizations including SOS Children's Villages Philippines to our series of shows and events. 


SM Supermalls is indeed a venue for everything about play!

Watch out for more exciting toy launches & event this year by SM Supermalls.


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