Sid & Aya (Not A Love Story) Official Soundtrack "Di Na Muli" Music Video

Sunday, July 08, 2018

"Ang dami daming bagay na hindi naman kailangan
Kung pwede lang bawasan natin ang mga tampuhan
Hindi mo lang alam hindi mo pa nararanasan
Kahapon sana natin di mo na pinahirapan
Patawad muli
Di na muli.."

Time is really gold, you wouldn't know if today, tomorrow,
or even next week you will still be with your love ones.

I was struck by the song "Di na muli" by Itchyworms
when i watched the Sid & Aya movie. 
I felt like i need to live life to the fullest.

Enough with drama, Let's get to know more about the song.

Di Na Muli was written in 2016 by long-time friends Jazz Nicolas and Wally Acolola.
 They entered the song into the 5th Philippine Popular (PhilPop) Music Festival,
 performed by The Itchyworms, where it won the grand prize.

 Now, in 2018, the song has been given new life in the official soundtrack of the hit film
Sid & Aya (Not A Love Story) 
(Viva Films, starring Dingdong Dantes and Anne Curtis, directed by Irene Villamor)

Somewhere in between PhilPop and Sid & Aya, the Itchyworms set out to immortalize the song.
The result was a visually stunning and emotional music video directed by Paolo Abella and Juno Oebanda. Being a longtime friend of the Itchyworms, Oebanda had approached the band to present the concept for the video. He sought the generous indulgence of none other than the Cultural Center of the Philippines, citing the video as a tribute to Teddy Hilado (d. 2015), Oebanda's uncle, recognized as the father of lighting design in Philippine theater.

The song's themes of love, loss, and words left unspoken, are embodied in the elegant performances of Rosky Balahadia Hilado (Teddy's widow, formerly of the Bayanihan Philippine Dance Company) and Carissa Adea (Ballet Philippines), and in the video's sweeping visuals, all captured within the hallowed halls of the CCP. The music video seeks to serve as loving tribute to Teddy, whose influence is still felt and recognized to this day.

The Itchyworms are now proud to share what is probably the first-ever music video shot inside the Cultural Center of the Philippines, and extend heartfelt thanks to those who helped bring the music video to fruition.

Watch The Itchyworms "Di Na Muli" Official Music Video 

For updates about The Itchyworms, 
you can follow them on Facebook, Twitter, and Instagram.
Listen to the music of The Itchyworms on Spotify, Deezer and iTunes.
Check out their music videos: Official Youtube channel

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